Rarefied Air: The FAIM Blog
The Power of a Great Microsite: the International Polo Tour FAIMZONE
In the digital world, a brand's main website is its home base. But what happens when you need to highlight a specific event, a unique partnership, or a limited-time campaign? The answer is often a well-crafted microsite. These small, focused websites are designed to...
From Deck Disaster to Business Breakthrough: The Art of the Controlled Fall
This past weekend, I had a rather dramatic reminder that even when things go sideways, there’s an opportunity to mitigate the damage—and even come out stronger. It wasn't a boardroom blunder or a market downturn, but a literal fall from my deck, about six feet up. And...
The Missed Connection: How Selfie.Live and FAIM Could Have Supercharged Conor Daly’s Polkadot Sponsorship
The partnership between IndyCar driver Conor Daly and the decentralized blockchain platform Polkadot was hailed as a groundbreaking experiment in sports sponsorship. For the first time, a major athlete's backing was determined by a community vote using blockchain...
The Enduring Heartbeat: Charley Crockett, Joe Rogan, and the Unyielding Loyalty of Country Music Fans
A recent conversation on the Joe Rogan Experience podcast, featuring the captivating troubadour Charley Crockett, sparked an interesting discussion about the unique bond between country music artists and their audience. While specifics of their exchange on fan loyalty...